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Prompt Templates for Every Occasion: Product Shots, Portraits, Landscapes & More

Ready-to-use AI image prompt templates to accelerate your creative workflow, from product shots to portraits, landscapes, and beyond.

Once you understand how to structure an AI image prompt, you can start building your own library of ready-to-use prompt templates.

Prompt templates help:

  • Save time.

  • Give you consistency across projects.

  • Provide creative inspiration when you’re stuck.

In this post, I’ll share a collection of adaptable prompt templates for different image categories.

Use them as starting points, customize them to your style, and grow your own prompt template library over time.

Let’s dive in.

How to Effectively Use Prompt Templates

Prompt templates are not meant to replace creativity. They’re designed to give you a solid head start.

Think of them like recipes in cooking:

  • You start with a proven structure.

  • You adjust ingredients based on your taste or project.

  • You evolve it over time as you discover new techniques.

Here’s how to get the most from using templates:

1. Use Templates for Speed & Consistency

When you want to generate multiple images in the same style (ex: product series, portrait set, landscape backgrounds), templates help you:

  • Maintain a consistent look.

  • Avoid retyping the same elements.

  • Speed up your workflow.

2. Customize Templates Thoughtfully

A template is a starting point. Don’t just copy and paste it blindly.

Tweak these elements for each project:

  • Subject

  • Scene context

  • Style / mood

  • Color palette

  • Lighting

  • Composition

  • Detail

Even small changes can give you a fresh creative direction.

3. Avoid Template Fatigue

If you overuse the exact same template without tweaking, your images can start to look too similar or formulaic.

So, use templates for structure, but stay open to experimenting with:

  • Different compositions.

  • Unexpected lighting styles.

  • Unique color palettes.

4. Combine With Advanced Techniques

Prompt templates work even better when combined with layering techniques.

For example:

Start with a product shot template ➡️ Layer in lighting and texture ➡️ Refine with style references ➡️ Set constraints ➡️ Define aspect ratio.

Product Shot Prompt Templates

These adaptable prompt templates are good for generating images for ecommerce, social media, advertising, or portfolio mockups.

1. Clean Studio Shot

Example use: Classic ecommerce listing image.

Prompt template:

"[Subject] placed on seamless white background, soft diffused lighting, centered composition, high contrast, minimal shadows, sharp focus, no text or logos, aspect ratio 1:1."

2. High-End Luxury Product

Example use: Luxury watch, perfume bottle, jewelry.

Prompt template:

"[Subject] placed on black velvet background with dramatic spotlight, cinematic lighting with soft rim light, subtle reflections, rich deep tones, luxurious mood, centered close-up, aspect ratio 2:3."

3. Lifestyle / Product in Use

Example use: Coffee mug, clothing, tech device in lifestyle photography.

Prompt template:

"[Subject] being used by a person in a real-life setting, warm natural lighting, candid composition, shallow depth of field (bokeh), organic textures in background, cozy and relatable mood, aspect ratio 2:3."

4. Flat Lay / Top-Down Composition

Example use: Food photography, cosmetics, desk accessories.

Prompt template:

"[Subject] arranged with complementary objects in a flat lay, top-down view, clean minimalist background ( or choose color), balanced composition, soft even lighting, pastel color palette, aspect ratio 1:1."

💡 Tips for using these templates:

  • Replace [subject] with your actual product name and any key attributes (ex: minimalist glass perfume bottle).

  • If you like, adjust lighting, background, and composition to match your brand or mood.

  • Save and reuse your best-performing product shot prompts for future campaigns.

  • Adjust aspect ratio to your need.

My results: 

A pair of clean white tennis shoes placed on a seamless white background with soft diffused lighting and sharp focus

Clean Studio Shot.
[Subject]: “A pair of white tennis shoes.”
Generated with ChatGPT.

Luxury wristwatch on a black velvet background with dramatic spotlight and soft rim lighting, showcasing a black dial and gold accents

High-End Luxury Product.
[Subject]: “Luxury watch.”
Generated with ChatGPT.

A close-up of a white rectangular smartwatch being used on a person’s wrist, captured in warm natural light with a cozy background

Product in Use.
[Subject]: “A white rectangular smartwatch.”
Generated with ChatGPT.

Top-down view of traditional Japanese ramen in a black bowl with egg, pork, scallions, and side dishes, arranged on a clean white background

Top-Down Composition.
[Subject]: “Ramen in a black traditional Japanese bowl.”
Generated with ChatGPT.

Portrait Prompt Templates

Portrait images are perfect for:

  • Storytelling.

  • Character design.

  • Social media content.

  • Branding visuals.

Here are four adaptable portrait prompt templates to fit different styles and moods:

1. Cinematic Close-Up Portrait

Example use: Character portraits, promotional posters, storytelling visuals.

Prompt template:

"Close-up portrait of [Subject], cinematic lighting with soft rim light, shallow depth of field (bokeh), dramatic mood, neutral background with subtle gradient, subject centered, aspect ratio 2:3."

2. Painterly / Fine Art Portrait

Example use: Storybook characters, fantasy portraits, gallery-style art.

Prompt template:

"Close-up portrait of [Subject], cinematic lighting with soft rim light, shallow depth of field (bokeh), dramatic mood, neutral background with subtle gradient, subject centered, aspect ratio 2:3."

3. Fantasy Character Portrait

Example use: RPG characters, book illustrations, world-building visuals.

Prompt template:

"Portrait of a fantasy character (describe subject), dramatic cinematic lighting, highly detailed costume and accessories, soft glowing magical background, ethereal mood, centered composition, aspect ratio 2:3."

4. Storybook Children’s Portrait

Example use: Children’s book illustrations, playful creative projects.

Prompt template:

"Portrait of a child character (describe subject), watercolor illustration style, soft pastel color palette, gentle diffused lighting, whimsical background elements (describe), dreamy and light-hearted mood, centered composition, aspect ratio 2:3."

💡 Tips for using these templates:

  • Describe subject appearance — age, gender, clothing, style cues.

  • Fine-tune lighting and style to match your brand or project tone.

  • Combine with composition and aspect ratio for platform-specific needs (Instagram, Reels, Pinterest, etc.).

  • Adjust aspect ratio to your preference.

My results: 

Close-up portrait of a male superhero in a dark costume with red cape, wearing a black eye mask, under cinematic lighting.

Cinematic Close-Up Portrait.
[Subject]: “A superhero.”
Generated with ChatGPT.

Classic oil painting of a prince charming in red and gold royal attire with warm Rembrandt lighting and a dark moody background

Painterly / Fine Art Portrait.
[Subject]: “Luxury watch.”
Generated with ChatGPT.

Elven sorceress in ornate armor holding a glowing magical orb, wearing a golden headdress, under vertical cinematic lighting.

Fantasy Character Portrait.
[Subject]: “An elven sorceress with long chestnut hair, piercing blue eyes, wearing a dark gold headdress with a glowing gemstone, intricate armor, and a flowing cloak, holding a glowing magical orb.”
Generated with ChatGPT.

Watercolor illustration of a child with curly auburn hair and green eyes wearing a yellow raincoat and holding a stuffed fox.

Storybook Children’s Portrait.
[Subject]: “A child character with curly auburn hair, big green eyes, and a freckled nose, wearing a cozy yellow raincoat and holding a small stuffed fox.” Elements: “Whimsical background elements like floating dandelion seeds, soft clouds, and a rainbow arch.”
Generated with ChatGPT.

Landscape Prompt Templates

Landscape images are useful for:

  • Backgrounds in digital art.

  • Concept art for films or games.

  • Wall art prints

  • Storytelling scenes

Here are four adaptable landscape prompt templates to get you started:

1. Wide Cinematic Landscape

Example use: Film concept art, epic fantasy visuals.

Prompt template:

"Epic wide-angle landscape of [scene], cinematic lighting with deep shadows and glowing highlights, high level of detail, dynamic composition with strong foreground and background elements, atmospheric depth, aspect ratio 3:2."

2. Dreamy Storybook Landscape

Example use: Book illustrations, greeting cards, fantasy backgrounds.Prompt template:

"Storybook landscape of [scene], watercolor style, soft pastel color palette, gentle diffused lighting, whimsical mood, floating magical elements (optional), balanced composition, aspect ratio 3:2."

3. Moody, Foggy Landscape

Example use: Atmospheric backgrounds, horror/fantasy visuals, mood boards.

Prompt template:

"Dense landscape of [scene] in heavy fog, muted color palette with deep greens and greys, soft diffused backlighting, moody and mysterious atmosphere, natural textures, vertical composition, aspect ratio 3:2."

4. Epic Fantasy World Landscape

Example use: World-building concept art, game backgrounds, high-impact digital art.

Prompt template:

"Vast fantasy world landscape with [scene], cinematic lighting with god rays, vibrant color palette, highly detailed, aspect ratio 3:2."

💡 Tips for using these templates:

  • Spend extra time describing the scene. The more specific, the better.

  • Use lighting to drive mood: Cinematic, foggy, golden hour, overcast, etc.

  • Think in layers (foreground, midground, background) and guide the model accordingly.

  • Adjust aspect ratio to the desired ratio.

My results: 

Towering crystal cliffs and ancient stone ruins overlooking a stormy sea with cinematic lighting

[Scene]: “Towering crystal cliffs above a stormy sea, with ancient ruins perched on the edge and crashing waves below.”
Generated with ChatGPT.

Watercolor illustration of a cozy mushroom village with cobblestone paths and floating lanterns

[Scene]: “a cozy village built into giant mushrooms, with winding cobblestone paths and floating lanterns.”
Generated with ChatGPT.

Wide view of mysterious mossy forest with large stone faces emerging from the cliffs

[Scene]: “an overgrown ancient forest with hidden stone faces carved into the cliffs and thick moss-covered trees.”
Generated with ChatGPT.

Vast fantasy world with floating islands connected by glowing bridges above a bioluminescent valley

[Scene]: “floating islands connected by glowing bridges above a valley of bioluminescent trees and waterfalls.”
Generated with ChatGPT.

Additional Prompt Templates for Special Cases

Beyond the classic categories of product shots, portraits, and landscapes, there are many other high-value image types you can generate with AI.

Here are some adaptable templates for special cases that often come in handy:

1. Food Photography Style Images

Example use: Recipe blog images, restaurant promotions, social media content.

Prompt template:

"Top-down view of [dish], rustic wooden table background, natural window lighting from the side, vibrant color palette, organic textures, shallow depth of field (bokeh), appetizing and fresh mood, aspect ratio 1:1."

2. Vintage Retro Style Prompts

Example use: Poster art, album covers, nostalgic creative projects.

Prompt template:

"Portrait/scene of [subject/scene], 1980s retro style, neon color palette, VHS glitch effects, cinematic lighting with lens flares, grainy film texture, high-contrast tones, aspect ratio 1:1."

3. Graphic Design / Poster Art

Example use: Branding visuals, event posters, social media ads.

Prompt template:

"Stylized poster of [subject], bold graphic art style, high contrast, geometric background, complementary color scheme, centered composition, dramatic lighting, modern typography space (optional), aspect ratio 2:3."

4. Texture and Background Creation

Example use: Graphic design assets, backgrounds for websites or apps.

Prompt template:

"Seamless repeating pattern of [texture: marble, leather, fabric, paper, etc.], high resolution, subtle variations in tone, soft lighting, no focal subject, designed for background use, square aspect ratio 1:1."

5. Minimalist Art

Example use: Wall prints, logo elements, social media graphics.

Prompt template:

"Minimalist illustration of [subject], clean vector art style, two-tone color palette (or choose colors), centered subject with negative space, flat background, modern and stylish mood, aspect ratio 1:1."

Tips for using these templates:

  • Be specific about style references. Retro, minimalist, poster art, food photography have very different lighting and composition needs.

  • For textures and backgrounds, remove unnecessary detail. Less is more in these cases.

  • Always test a few variations. Style-driven prompts can behave differently across models (Midjourney vs ChatGPT vs Krea).

  • Adjust aspect ratio to match your purpose.

Top-down view of a Mediterranean mezze platter with hummus, olives, pita, and tabbouleh on a rustic wooden table.

[Dish]: “A vibrant Mediterranean mezze platter with hummus, olives, pita, and tabbouleh.”
Generated with ChatGPT.

Teenage girl roller skating under palm trees at sunset in 1980s neon retro style with VHS glitch effects.

[Subject]: “A teenage girl roller skating under palm trees at sunset.”
Generated with ChatGPT.

Stylized graphic poster of a roaring tiger in motion with high contrast and geometric background.

[Subject]: “A roaring tiger in motion.”
Generated with ChatGPT.

Seamless repeating pattern of handmade Japanese washi paper with soft lighting and subtle tonal variation.

[Texture]: “Handmade Japanese washi paper.”
Generated with ChatGPT.

Minimalist vector illustration of a bonsai tree in deep green and cream with flat background.

[Subject]: “A single bonsai tree.”
Generated with ChatGPT.

Final Thoughts

A well-crafted Prompt Template Library is a valuable tool you can build as an AI artist or visual creator.

It saves you time. It brings consistency to your work. It helps you explore styles and formats more efficiently.

But remember: templates are starting points, not cages.

The magic happens when you:

  • Layer them with your own creative ideas.

  • Iterate and refine through testing.

  • Evolve your templates as AI models improve.

If you want to go deeper, revisit Anatomy of a Perfect AI Image Prompt. It will show you how to layer prompts effectively and bring even more control to your template-based workflows.

Final encouragement:

Start small. Save your best-performing prompts. Organize them by type. Tweak and remix them constantly.

Over time, you’ll develop a personal style and a toolkit of templates that make your creative process faster and more fun.

Want more tips like this? Subscribe to AI Art with Troy — and keep your creative edge sharp.

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